https://www.julian.com/guide/growth/landing-pages

Landing page

This page teaches you to write and design websites that convert visitors into customers.

I walk you through the template I use for today's fastest-growing startups.

I cover how to structure your page, write copy, and maximize purchase conversion. It's everything you'd want to know.

P.S. Come work with me! I'm hiring.

Why this is important

75%+ of your site traffic will leave after only seeing your homepage.

A great homepage isn’t a nicety. It’s your first impression.

Not blowing this impression means following a de-risked template. Don't do something unique with your landing page unless you have a good reason to.

The more you detour from the following template, the more confused the average visitor becomes: you'll make it more laborious for them to identify what your company does and why they should care.

Don't stand in your visitors' way.

Landing page variants

Let's start by identifying the three types of landing pages we're focused on:

• Homepage — Your catch-all page for visitors of every persona.
• Persona landing page — Where you tailor messaging to a specific audience.
• Product page — Where you narrowly explore the details of one product.

These three pages can be structured identically. They differ only in what is being pitched and which words and images are used to pitch.